How We Serve You
Our work supports how your organization shows up and how it actually runs, aligning brand, marketing, strategy, operations, and culture to create meaningful member, student, and customer value.
With more than 25 years of combined experience across leadership, sales, marketing, digital, finance, operations, and strategy, we pair practical judgment with human-centered AI assessment, application, creation, and training to drive adoption, resilience, and results.
(Re)Think
Every engagement begins with clarity.
We help leaders slow down, take stock of where they are, and make thoughtful decisions about what’s next, especially as AI becomes part of everyday work.
Leadership & Strategy Assessment
Assessment and strategy work includes:
Executive and leadership AI assessment sessions
Strategy and priority alignment conversations
Clarifying where AI should support the organization and where it should not
Defining human-centered, brand-native AI principles
Identifying realistic, high-value AI use cases
Establishing leadership guardrails and boundaries for AI use
This phase creates shared understanding and alignment before anything is built or trained.
(Re)Fresh
Once direction is clear, we focus on how work actually happens.
We help organizations understand their workflows, reduce friction, and thoughtfully apply AI in ways that support real work instead of adding complexity.
Operational Assessment & Build
Assessment and build work includes:
Mapping current workflows and decision paths
Identifying gaps, bottlenecks, and friction points
Clarifying systems, roles, and responsibilities
Selecting practical operational use cases for AI
Designing and building custom, brand-native AI tools and internal agents
Integrating AI into existing workflows in simple, usable ways
The goal is not more automation. The goal is clearer work and better support for teams.
Learning & Training
(Re)Engage
AI only works when people understand it and feel confident using it.
We help leaders and teams build shared understanding through practical, approachable learning experiences.
Training and enablement includes:
Executive AI briefings and leadership sessions
In-person and live virtual AI workshops
Role-based training for teams
Clear guidance on when and how to use AI responsibly
Training materials, playbooks, and internal documentation
Support for communicating AI changes clearly and consistently
This step builds confidence, reduces resistance, and creates a common language across the organization.
Adoption, Habits & Coaching
(Re)Center
Real change doesn’t happen at launch. It happens over time.
We support leaders and teams as new ways of working take root, helping AI become a steady, trusted part of everyday work without taking over it.
Sustainment work includes:
Leadership and manager coaching
Reinforcing healthy AI habits and norms
Supporting leaders as AI use evolves
Ongoing advisory support
Adjusting tools, training, and practices as teams learn
Ensuring people remain accountable and in control
This is where progress is sustained.
How AI Fits Into Our Work
AI is most effective when it’s grounded in how people already work and what an organization is trying to achieve. That’s why custom AI applications and internal agents are developed as part of our four-step approach, never in isolation.
Our AI work is informed by deep experience across brand and marketing strategy, operations, and financial thinking, ensuring AI supports the full organization, not just technology teams.
We focus on:
AI assessment to understand readiness, needs, and real opportunities
AI application to support existing workflows and decisions
AI creation when custom tools or internal agents truly add value
AI training so leaders and teams feel confident, capable, and in control
We don’t lead with tools. We lead with clarity. Strategy and brand come first. People stay in charge.
Let’s Get Started
(Re)Genesis is about real transformation. Let’s take a fresh look at your strategy, operations, and AI opportunities, and build the roadmap to what’s next.